Olann Handmade, a Sooke-based Vancouver Island one-woman slow-fashion maker, approached me to help re-dream her brand imagery - she wanted more depth, more poetry, more grit, more mystery - essentially, more life. A glimpse of the lived realities her sweaters and scarves take on once they leave her hands.
My focus was on creating an editorial experience for her pieces that would contain a depth to them, a sense that the models are real people embedded in all the beauty and complexity of life. I wanted to convey a sense of quiet and curiosity and intimacy.
The photoshoot took place over a week my sister was visiting. She is a professional forager and wildcrafter, running a bakery in the Shuswap (Forest and Food Fixation) so many of the images involved what we typically do when my sister visits - tuning our eyes to the earth to see what treasures it may hold for us.